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• Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

• Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… …   Wikipedia

• Demand generation — is the focus of targeted marketing programs to drive awareness and interest in a company s products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand… …   Wikipedia